Shopper&#39;s catalogue.



H. B. ABEL.

SHOPPERS CATALOGUE.

APPLICATION FILED SEPT. l3. I916.

Patented Jan. 22, 1918.

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WITNESSES .4 TTORNEYS H. B. ABEL.

SHOPPERS CATALOGUE.

APPLICATION FILED SEPT. 13. 1916.

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Patented Jali. 22, 1918.

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WITNESSES IIIIVEIVTOR %WWSZ v SHOPPER/S CATALOGUE.

Specification of Letters Patent.

, Patented J an. 22, 191%.

Application filed September 13, 1916. Serial No. 119,832.

ABEL, a

to the device shown and described in Letters Patent of the United States issued to me on August 22, 1916, No. 1,195,761, which pertains to a shoppers catalogue, each page of which carries one or more main designs and a corresponding number of miniature designs identical with respective main designs,-the miniature designs being separable along predetermined lines from the main portion of the page.

Among the objects of the present improvement is to provide a catalogue illustrating merchandise, said catalogue comprising a series of leaves or their equivalent, each leaf of which carries a main design or a series of main designs, while there is associated with each of said leaves one or more coupons each carrying one or more miniature designs corresponding to the main designs of the same leaf, provision being made for the removal of any of the coupons from any of the main leaves, either singly or all tog ther, without impairing the printed matter of the main portion of the book, means being provided to preserve all of the miniature portions of the book as a unitary booklet when removed bodily or as a whole from the main portion of the book.

By the term catalogue as used herein I mean to cover broadly any analogous publication, regardless ofits size, form or construction, designed to describe, list or. illustrate wares or merchandise, and whether it is provided with an outside cover or. not.

In the drawings, Figure 1 is an elevatlon of one form of the invention;

Fig. 2'is a similar view of a modification of the same invention; and

Fig. 3 is a fragmentary view of a further adaptation.

Referring now especially to Fig. 1, I show a catalogue comprising a plurality of leaves, each leaf being understood to carry on either side one or more main designs, shown in this case as four in number and listed as several leaves constituting the catalogue are bound together by suitable means, such as staples 10.

At any convenient part of the catalogue along the back portion thereof, are provided for each leaf 11, one or more detachable coupons 11 or 11*. These coupons are tie (a ch able from the main portions of the-leaves 11 along predetermined lines, shown in Fig. l as weakened lines or perforations 1.2. The coupon 11 carries on its face a miniature reproduction of the main design or designs, appearing upon the leaf of which the detachable coupon 11 is a physical part. The coupon 11 may carry a miniature representation of a portion of the main design or group of designs pertaining to the same leaf as does the coupon 11 or it may be left blankfor the purpose of carrying data, such as stock number, size, color, price, material or the like. When thus used the coupon 11 will ordinarily be removed from the main leaf along with the coupon 11 andcarried by the shopper in her purse or the like for use at the store, thereby obviating the neces sity for carrying the entire catalogue with her or occasioning the mutilation or destruction of the catalogue by tearing out a whole leaf as is so commonly done.

13 and 14: represent portions of the leaves formed by the perforations 12 and 16. 15 indicates means to secure all of the portions lt permanently together. By providing each of these sheets or leaves with weakened lines 16 between the portions 13 and the main portions of the leaves, all of the coupons may be removed from the catalogue as a whole and be carried intact as a permanent booklet without materially damaging or destroying the main catalogue. Among the purposes of the portion 13 is to provide a permanent attachment for either of the coupons 11 or 11*, especially the latter when the other coupon is removed from the booklet. The binding means, namely, the strips or portions 14 and staples 15, for the removable coupons supplement the main binding staples 10 for holding the leaves of the complete catalogue together, furthermore, they serve as a means to bind the coupons permanently together when removed bodily as a separate booklet from the main Ill) part of the catalogue. Said coupons are all superposed with respect to one another, as are also-saidbinding strips or portionspand the weakened lines bounding them all register, whereby the detachment of the booklet as Fig. 2, while being similar to that of Fig. 1

in providing a removable portion of the structure constituting a complete min ature booklet, differs from Fig. 1 in that. a portion or portions of the weakened lines connecting the removable coupons from the mainleaves are slitted, as indicated at 17 and 18,.instead of being only perforated, as indicated at 12, and the removable portion of each leaf is shown remote from all of the free edges of the leaf, whereby the removal of the coupon or coupons is not so likely to impair the strength or permanency of the main leaf or leaves or mar the beauty thereof as would result if the coupons were torn from the free edges of the leaves. In this form of theinvention I provide the portions 1% through which the permanent fasteners 15 operate for the purpose of binding all of the leaves of the miniature booklet permanently together when the 'booklet'is rem'ovedas a'whole from the cat alogue, as in the other'form of the invention. The line 12 connecting each coupon to its portion 141- is preferably a perforated line, and the lines 16, which extend from the slits 17, to the back of the book are perforated lines extending along portions of the upper and'lower edgesof the coupons. These portions 16 of the weakened lines serve to insure that while the leaves 19 of the catalogue are being turned, the respec tive coupon leaflets 19 will turn individually with their respective leaves, and yet with the weakened lines 1'? and 18 inthe form of open slits leaving a portion of each coupon free in the nature of a tongue, the

removal of any coupon 19 independently of all of the others is greatly facilitated. This partial slitting of the weakened lines is of special importance with respect to any leaf having its coupon or removable portion located remote from all free ed 'es of such leaf. By slitting portions of the lines bounding the removable coupon, that part ofthe coupon bounded by the slits forms a tongue. Without the slitting as just indicated it would be inexpedient, if not impossible, for the shopper to grasp and remove the coupon without using a sharp pointed instrument toinitiate such removal, a practice or condition repugnant to my avliole plan or scheme of convenience and facility for shopping. Moreover, with the slitted corner or-the tongue portion of the coupondisposed remote from the binding means or hinge line of the book, it is very easy for the shopper to grasp the coupon with her fingers when an adjacent portion of the main leaf is deflected or bent away from the plane of the coupon.

The variation in Fig. 3 has features corresponding to both those of Figs. 1 and 2. For example, the leaf of the miniature booklet 20 is indicated as carrying on its ace a plurality of miniatures c and f corresponding respectively to the main designs 0 and group f, shown in Fig. 2, and partially shown in the main portion of Fig. -3. This illustration in Fig. 3 carries out the idea that for the display of certain merchandise one set of main designs may require different degrees of reduction in making the miniature designs, and hence it is useful, if not essential, in such cases to provide independently removable coupons for the accommodation of such different reproductions. Fig.3, like Fig. 2, provides a miniature booklet removable from an intermediate portion of the catalogue, while in Fig. 1,.the booklet is removable from a corner portion, but the main features are the same in all the different forms illustrated.

The portion ofthe catalogue that is renovable from the main portion thereof constitutes in effect a n'iiniature booklet, all of the lea es of which. may remain bound. and held together permanently when detached from the main portion of the catalogue. This booklet is not only miniature in its own construction with respect to the main portion of the catalogue, but may properly be called miniature because it carries the miniature designs relating to the main designs on the respective leaves from which the leaves of the miniature booklet are taken. Furthermore, the miniature booklet may constitute a key to the main catalogue, said key being easily carried in ones purse or shopping bag when to carry the entire catalogue would be inconvenient or impracticable.

I claim:

1. A catalogue comprising a plurality of leaves and means to hold said leaves together in a permanent assemblage, each leaf having a small. portion removable from the main portion along predetermined weakened lines, a portion of said lines being slittcd remote from said holding means. said removable portions of the leaves being superposed with respect to one another with. their bounding lines all registering and hence being removable all together simultaneously,

and said leaf holding means including bindlilll leaves bearing main designs and means to hold said leaves together in permanent assemblage, the several leaves comprising small portions adjacent to said holding means and bearing small designs pertaining to the main designs on the same leaves, said small portions being bounded by predetermined registering weakened lines, parts of said leaves constltuting binding strips connected to said several small portions respectively, and said leaf holding means including means fastening these several small portions and binding strips together in the original catalogue in a manner providing for the removal of all of the small portions togethersimultaneously, including the binding strips, as a distinct booklet constituting a key to the main designs of the catalogue.

3. The herein described shoppers catalogue comprising a plurality of leaves and means to hold said leaves together in a permanent assemblage, any leaf of said plurality having a small portion remote from all free edges of the main portion of said leaf and removable from the main portion of the leaf along predetermined weakened lines, a portion of said lines being slitted to present free edges remote from said holding means, thereby the leaf bounded by the slitting into a tongue to facilitate the grasping and removal of said removable portion.

4. A shoppers catalogue having at its bound edge intermediate of its upper and lower ends a portion outlined by weakened intersecting lines extending through all the leaves of the catalogue including a bound forming the portion of' part of the catalogue, and having within the outlined portion a weakened line adjacent to and parallel with the bound edge and extending through all the leaves, said portion containing reference data relating to the subject matter contained in the body of the catalogue, whereby the said portion may be removed in its entirety to form a pocket reference book, or the parts thereof may be separately removed.

5. A shoppe'rs catalogue having at its bound edge intermediate of its upper and lower ends a portion outlined by weakened and slitted intersecting lines extending through all the leaves of the catalogue, said portion including a bound part of the leaves, the slitted portions of said lines being remote from the bound edge and on three sides of the said portions, said catalogue having within the outlined portion a weakened line adjacent to and parallel with the bound edge and extending through all the leaves thereof, the said outlined portion containing reference data relating to the subject matter contained in the catalogue.

G. A shoppers catalogue having at its bound edge a portion outlined by weakened intersecting lines, extending through all leaves of the catalogue and {including a bound part of the catalogue, said portion being smaller than the catalogue and contain ing on its several leaves reference data relating to the subject matter contained on the several leaves respectively constituting the body of the catalogue, and adapted to'be removed to form a pocket reference book.

HENRY B. ABEL.

Copies of this patent may be obtained for five cents each, by addressing" the Commissioner of Patents,

Washington, I). C. 

